For over 170 years STROH branded spirits and liqueurs
have stood for outstanding quality, exceptional strength and taste.
In
1832 Sebastian Stroh started
the unrivalled Austrian story of success - STROH is today available
in over 30 countries worldwide and is appreciated for it’s particular
aroma and great taste. The brand STROH represents Austrian art
and quality of life.
| 1832: |
Sebastian STROH initiates the professional production of Liqueures
and eau-de-vie. |
| 1900: |
The grand Gold Medal is awarded to STROH at the World Exhibition
in Paris. |
| 1926: |
STROH is producing 1,2 mil. bottles of appr. 100 different specialities
(white fruit spirits, crémes, bitters etc.) for more than
1.000 business customers. |
| 1969: |
The owner, Mr. Hanno Maurer-STROH takes over the company in
5th generation. |
| 1970-71: |
The sales of Original STROH are booming; the international success
of the brand STROH begins. |
| 1977-80: |
Construction of a modern plant, production is rationalized in
basics. |
| 1990-92: |
Sebastian STROH expands to the East, founding the subsidiaries
STROH Ungarn Kft. (Hungary) and STROH Transilvania S.A. (Romania). |
| 1993: |
STROH is the most famous rum brand in Austria and the best known
Austrian rum brand in Germany. In the duty-free-sector „rum“ STROH
already ranks on 3rd place worldwide (source: BEST&MOST in
Duty Free, 1993). |
| 1994: |
STROH is producing more than 10 mil. bottles and is exporting
to most European countries and overseas. |
| 1995/96: |
A strategic alliance between STROH, Stock and the German spirits-company
Eckes is formed, giving further emphasis to international marketing. |
| 1997: |
Merger between Sebastian STROH and Stock, resulting in Stock & STROH
GmbH, renamed 1998 into Stock Austria GmbH. |
| 2001: |
Introducing Cola mit STROHhalm mainly for the young adult target
group – a modern version of the classic „rum & coke“,
put in a can. |
| Today: |
STROH is a part of Stock Austria. Stock Austria is a 100% subsidiary
of German Eckes AG. STROH is marketed and distributed in the UK
by Ultimate
Brands Limited |
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