The secret of Stroh's success

Tradition is anything other than boring. Tradition is simply tasting great. For more than 175 years STROH-branded spirits and liqueurs stand for outstanding quality and exceptional taste. 1832 Sebastian STROH started the unrivaled Austrian story of success. Ever since, STROH is keeping pace and continues to surprise permanently with new, innovative products. STROH clearly stands out from the regular range of "Inlander Rum" products simply by its unique aroma and is the one and only champion of its segment.

Quality does not stop at Austrian borders. STROH is available in more than 30 countries, appreciated for it‘s particular aroma and great taste. The brand STROH represents Austrian art and quality of life.

STROH simply stands for "The Spirit of Austria".

Tradition and Lifestyle - The Spirit of Austria

The new advertising line of STROH reflects the symbiosis of Austrian tradition and modern spirit. The brand is presented as Austria's Internationally successful Premium Spirit - welcome and friendly like many people in the country.

About The STROH Brand

STROH is successfully marketed in more than 30 countries. In the 70's and 80's the world-famous mountain climber Reinhold Messner was smiling at you from numerous ads, billboards and point-of-sale signs. The first landmark of the STROH brand has been set in 1832. In a representative survey among Austria's population in 2001, 75% claimed to know the brand STROH (source: IMAS brand awareness research, May 2001). STROH was producing more than 10 million bottles of various spirit specialities in 1994. STROH holds the 3rd position of the segment "Dark Rum" in worldwide Duty Free business (source: BEST & MOST in Duty Free). Over 80 % of high-proof dark rums sold in Austria's retail trade is covered by the brand STROH.

Trade Enquiries

Contact us today on 08707 606 180

Why Stroh?

Stroh is over 170 years old. Stroh is well known in over 30 countries. Over 10 million bottles sold every year. Stroh 80 has cult appeal, being ABV 80% VOL or 160 Proof! Rum is the fastest growing spirit sector in the UK. Stroh has an unmistakeably unique aroma and flavour. Regarded by many as the finest dark inlander rum. STROH Original is produced in 3 strengths - 40, 60 and 80% ABV.

STROH Original - Dark 'Inlander' Rum

STROH symbolises Austrian tradition, taste and delight. STROH fuels your fantasies in finishing thrilling desserts, flambés of exclusive dishes, mixing cool drinks, creating wild cocktails ..or simply indulging in one of the planets most powerful shooters.

The Original - The Spirit of Austria.

STROH Cream - Unwind and Enjoy

Lingering flames in the fire place - relaxing music. Simply unwind and enjoy the tender aroma of STROH Cream. The mild and smooth cream liqueur with a brief taste of rum is ideal for relaxing. It also fantastic as a coffee creamer and over icecream.